Typography and Colours
Colour Palette
All swatches detailed below are totaltravel.com brand colours. All brand marks must use these colour references.
Colour used with typography:
- Body text on the website should use strong blue on a white background.
- Body text for all correspondence should use standard blue on a white background.
- White or standard yellow type may be reversed out on blocks of standard blue.
- White or yellow type may be used over photographs, providing there is sufficient contrast.
Standard Blue
- PMS 7462
- C M Y K 100 66 24 6
- RGB 0 90 140
- #006A98
Standard Yellow
- PMS 136
- C M Y K 0 29 86 0
- RGB 255 188 62
- #FFBC3E
Dark Blue
- PMS 7463
- C M Y K 100 79 42 40
- RGB 0 40 89
- #003050
Standard Orange
- PMS 151
- C M Y K 0 66 100 0
- RGB 255 199 0
- #FF7700
Typography
Our typeface is simple, legible and modern. On the totaltravel.com website, Verdana is used as the primary font for copy text and Arial is used for headings. Calibri is used for all correspondence.
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890
Verdana Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890
Calibri Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz 1234567890
